Tag Archives: social media tools

15 Impressive Influencer Resources [INFOGRAPHIC]

Social media strategies generally consist of both curating and creating content. The pieces that get the most clicks, comments and shares are often your original pieces. But creating compelling and unique content is easier said than done, for both influencers and marketers. Whether you need help generating content ideas, facing writer’s block, wanting to optimize your blog’s SEO or track previous analytics, look no further. I’ve compiled a handful of tools that I have found useful in getting my blog posts across the finish line.

What is your favourite blogging tool and why do you like it? Please share in our comment section below.

*All links can be found below.

15 Impressive Influencer Resources

1. Portent’s Title Generator

2. Hootsuite

3. Moz SEO Management

4. WordPress Digg Digg

5. Canva

6. Hello Bar

7. Hemingway

8. Grammarly

9. Ommwriter

10. gShift Labs

11. Crazy Egg

12. Google Analytics

13. Similar Web

14. Internet Marketing Ninjas

15. Moz Fresh Web

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15 Impressive Influencer Resources (INFOGRAPHIC)

Social media strategies generally consist of both curating and creating content. The pieces that get the most clicks, comments and shares are often your original pieces. But creating compelling and unique content is easier said than done, for both influencers and marketers. Whether you need help generating content ideas, facing writer’s block, wanting to optimize your blog’s SEO or track previous analytics, look no further. I’ve compiled a handful of tools that I have found useful in getting my blog posts across the finish line.

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Brand Marketers: Influencer Outreach Makes Perfect Cents

I wonder why brand marketers are still hesitant on influencer outreach. To me, it makes perfect sense. Sam Fiorella (@SamFiorella) wrote a great post about how influencer marketing will be the tipping point of social media ROI, and it really got me thinking – why aren’t the majority of brand marketers adding more influencers to their social media campaigns?

influencer outreach budgetThink of it this way – a brand builds a community and shares content with its audience. They keep sharing the same message to the exact same audience every time. How else will a brand reach a new audience on social without going towards social advertising? BINGO – Influencer marketing.

Communicating to consumers directly through an influencer creates a new channel, a new audience, a new voice, and a new message. If you’re not adding influencers in your social media campaigns, you’ll always be speaking to the same people. You’ll always be using the same voice. So unless you completely change your strategy, or you dive into new channels yourself, how do you expect to get ROI?

I wrote a post a while back about how you should add influencers to your social media campaigns. Technorati released a great report at the start of 2013 showing that after retail and brand websites, blogs are the most influential for consumer purchases. The best part is that the majority of influencers blog, and quite a few have multiple blogs!

So where’s the disconnect? Why are brand marketers only spending 6% of their social media budget on INFLUENCERS? (Brands spend about 10% of their digital marketing budget on social, with 6% of it dedicated to influencers). It’s shown to be effective and that consumers trust blogs more than social advertising and other networks. Influencers have a community that’s built on trust. When they recommend something to their community, people listen and trust them.

Why Are Marketers Still Hesitant?

So with all of this information, and this data pointing towards influencer marketing, why aren’t brand marketers doing more influencer outreach? Here’s what I think:

  • The market is still new. With every new idea, there needs to be an education process and adoption. Right now, there’s only a handful of brands/agencies that do influencer outreach. Until more budget is devoted, more case studies are written, and more brands are participating in outreach campaigns, the market will be limited.
  • Marketers don’t fully understand the power of the influencer. Influencers can be very powerful at moving messages across the social space. You don’t necessarily need a viral campaign or social advertising to reach a lot of people. With the right roster of influencers, you can reach a wide group of people, across different platforms at the same time, and spread an authentic message that leads back to your brand!
  • Brand marketers don’t see the ROI. Some marketers think that if you don’t see any direct impact (likes, twitter followers, etc.), you can’t measure ROI. The thing is, social media ROI is measurable, as long as you measure the right metrics. Earned media, customer lifetime value, conversions, and sales can all be tracked with different CRM and analytics tools, and influencer marketing can definitely drive people to the right places for social ROI.
  • It’s too complicated. Right now, most brand marketers and agencies do everything manually, from identifying influencers using tools like Radian6, to managing relationships, contracts, etc. It’s very time consuming – there’s a lot of planning involved, and often takes months until you can start a campaign. Luckily, we’re solving this problem at InNetwork.

We’re building a platform that will make it easy for you to identify influencers that can reach YOUR target audience. We also vet all influencers in our network to make sure they’re the best quality, and they have real audiences. We also have a campaign management tool that allows you to keep track of every influencer, all messages, all documents, etc., in one convenient place, saving you a ton of time in the planning phase of influencer outreach.

If you’re interested in learning more about what we can offer, don’t hesitate to contact us or start a 30-day free trial.

If you really want to learn more about influencer marketing, I would highly recommend you join Danny Brown (@dannybrown) and Sam Fiorella’s Google Plus community – it has tons of great info about how to do influencer marketing right!

What are your biggest struggles with influencer outreach? Why aren’t you increasing your influencer marketing budget, when data shows it’s effective? Please share with your colleagues, and leave a comment below!

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Social Media Management: Do This, Not That

social media management

photo credit: BLW Photography via photopin cc

Over 67% of adults use social networking sites. That number is quickly increasing with the rise of new applications which appeal to a greater number of people who are looking to find, share & connect with different audiences.  For example, home makers are tuning into Pinterest for decor ideas from decorators outside their Facebook community. And LinkedIn users are not looking to connect with their current group of friends & peers, but to broaden their connections with entirely new groups of people.

But with the increase in users across an increased number of social platforms, social media management is becoming a greater task, especially for brands. Consumers are interacting with their products and services across all social media networks. Social media content creation, monitoring, sharing and engaging has become a daunting task for brand managers and marketers.  It is a constant process of refining “best practices” and altering strategies as brands try to find the best ways to manage social media.

How are marketers handling the whenever, wherever, 24/7 nature of their onlinecommunities? Below are some of the most common practices in social media management and how these tactics should and should not be used in your social media strategy.

Social Media Automation:

Do this: Automate most of your content. The content in you share across your social media networks should be fresh and new. And the more you update, the more you share, the more your audience will listen and engage (provided of course, what you share is quality content). Furthermore, it will give you more time to participate in the conversations happening around your shared content and start building on those relationships.

Not that: Automate all of your content. You know what they say: spammer’s gonna spam. Don’t automate the content you shouldn’t be. Automated direct messages, thank you’s, directed tweets, conversations and responses should not be automated responses- they should be thoughtful, personable replies that will solicit further conversation and relationship building.

How: Well there are lots of ways. Buffer is one app that will help you to automate your tweets & Post Rocket will help you to schedule Facebook content. BundlePost helps to schedule content across a variety of networks using HootSuite, and Triberr will help you to not only share your content, but automatically send out approved blog posts from other authors in timed intervals.

Social Media Sharing: 20/80

Do this: Share your own content & share other’s content. A good rule to follow here is 20/80- the content you share should be 20% your own original content, and 80% other people’s content. Sharing content that is not just your’s is a great way to make new connections with other authors and marketers who will appreciate your interest in their work.  It will also ensure your content stream stays fresh.

Not that: Share only your content. All too frequently businesses fail to see the benefit of sharing other’s content.  The result is a constant stream of the same stuff- me, me, me. You remember that kid that always talked about himself? Yeah- don’t be that kid.

How: Well dang, this is where I would tell you to load up your Google Reader with relevant RSS feeds and alerts. But we all know how that’s gonna work out after July 1st. Instead, still find and sort through content relevant to your theme or message, but maybe try one of these 10 tools provided by Danny Brown.

Social Media Conversation:

Do This: Listen, Respond & Reply.  Find out who is talking about you, your brand or your industry and talk back! Engage in the conversation. If someone asks you a question on twitter, respond to them on twitter.  If there is a complaint, acknowledge it.  And again, it doesn’t have to be all about you. If your business is photography, engage in the social conversation happening around the newest camera or trends in wedding photography that are taking place on forums and other people’s blogs.  This will help you to build relationships with other photographers and establish yourself as a ‘thought-leader’ in the industry.

Not That: Ignore, hide or take it ‘offline’.  If you see a complaint, don’t delete it- acknowledge it and try to fix it. Show-off your customer service skills & let future clients see that hey- there’s a problem, we’re gonna fix it for you.  And find out what your audience is saying, what is your brand sentiment , can you improve it, what is your audience asking for?

How: There are several tools you can use for social media listening, and they range in functionality and price.  Hootsuite is a great platform for monitoring your twitter @mentions, retweets and keywords available on a free plan.  And TweetDeck is similar in functionality and also available in a free plan.  If you’re looking for greater social media monitoring capabilities and a more powerful keyword search function, Radian6 may be a tool you want to explore.

What About You?

These are just a few of the tactics and tools you can begin to work into your social media strategy and of course you will have to find the best ways for your company to implement them.  If you are working with a relatively small team, setting twitter hours when your followers can expect to get an immediate response from you, may be a good option. If you have a larger team, increasing the amount of content- original and other- you share may be a feasible.

Now it’s your turn. These are my tactics and tools- what strategies do you use in your social media management plan & what tools do you recommend? I want to know so leave a comment & let’s chat.

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