Tag Archives: Influence Marketing

The Powerful Role of Social Media in the Canadian Election

Canadian election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts the last month to try to clinch onto any voters who are still unsure on who to vote for.

But unlike most previous elections, social media has played a large role in this year’s campaigns, for both the candidates and voters.

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3 Questions About Marketing To Millennials You Should Be Asking But Aren’t


Part 2 Millennials

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking at the landscape of how to reach millennials, it’s important to know the lay of the land. As we discussed in a previous post, it starts with understanding the anatomy of a millennial:

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Unlock the Success of Influencer Marketing Through the 4 ‘A’s

influencer marketing 4as

Earth is flat and exists at the centre of our Galaxy…

If someone taught you this in school hundreds of years ago, no one would bat an eye. However, if this was taught today, our smartphones would prove them wrong before the chalk hit the floor.

The four ‘P’s of the Marketing Mix (Product, Price, Promotion, Place) is one of the oldest marketing theories still enforced. It hasn’t faded from our textbooks and acts as the foundation for many marketing plans. Is it wrong? Not necessarily. Is it due to be updated? Absolutely.

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11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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3 Reasons Why Influencers Can Boost Your Content Marketing

In Boost Content

In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to know the best way to have a perfect game. But you can know the best ways to utilize your pieces…

Most of us know the common marketing jargon: Content is King. Content marketing plays a vital role in today’s marketing world, but it’s not the answer by itself. According to the Content Marketing Institute, 77 percent of B2C marketers claim to use content marketing, but only 37 percent of these marketers find it effective. The missing piece to ensuring success with content marketing is the use of influencers.

Content may be king, but influence is power! [Tweet this]

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