Tag Archives: dark funnel

Measuring Influencer Marketing with gShift

Analysts report that up to 90% of a prospect’s journey happens off-site, in what we refer to as the Dark Funnel. Influencer marketing is becoming a critical component of a brand’s marketing mix to help steer this off-site conversations. But, until now, it’s been difficult to measure influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.

Take a look at how gShift can provide you with insight on content optimization and the Dark Funnel. The resulting data shows true engagement on your on-site and off-site content.

 

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Web Presence Analytics & Influencer Marketing – Better Together

This article was originally posted on gShift’s Website.

At gShift, we work closely with brand digital marketers and digital marketing agencies, to provide them the comprehensive insight they need to effectively manage their SEO, content and social web presence. It has always been our passion to create forward-thinking technology; to answer the questions marketers are just beginning to ask.

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gShift Acquires Influencer Marketing Technology Platform InNetwork

Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel

San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, in an all-stock deal. The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.

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