Analysts report that up to 90% of a prospect’s journey happens off-site, in what we refer to as the Dark Funnel. Influencer marketing is becoming a critical component of a brand’s marketing mix to help steer this off-site conversations. But, until now, it’s been difficult to measure influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.
Take a look at how gShift can provide you with insight on content optimization and the Dark Funnel. The resulting data shows true engagement on your on-site and off-site content.