Category : Target Audience

How To Find the Right Influencers and Connect with Them

identify and engage influencers
We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s next in the influencer marketing cycle?

Identifying and engaging influencers.

Might seem like an easy task but finding the right influencers might be like trying to find a needle in a haystack. How do you really know who the best influencer is for your brand? And what does your perfect pitch look like in scoring these influencers?

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How To Set Up An Influencer Marketing Campaign

influencer marketing
Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions and guide our purchasing decisions.

Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.

If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.

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