Category : Social Media Marketing

How To Find the Right Influencers and Connect with Them

identify and engage influencers
We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s next in the influencer marketing cycle?

Identifying and engaging influencers.

Might seem like an easy task but finding the right influencers might be like trying to find a needle in a haystack. How do you really know who the best influencer is for your brand? And what does your perfect pitch look like in scoring these influencers?

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The Powerful Role of Social Media in the Canadian Election

Canadian election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts the last month to try to clinch onto any voters who are still unsure on who to vote for.

But unlike most previous elections, social media has played a large role in this year’s campaigns, for both the candidates and voters.

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Top 10 Fantasy Football Influencers to Follow

Football influencers

Well folks, it’s that time of year again. We are five Sundays deep and the NFL season is officially upon us with its highly anticipated imaginary friend… Fantasy Football.

202 million viewers in 2014 tuned in on Sunday nights to watch their favourite teams go head to head on the astroturf. Of this number, 56.8 million people are participating in the fantasy aspect of the sport.

Fantasy sports are a multibillion dollar online industry, with professional football being at the epicenter of it all. A whopping 30% of fantasy sports players here in Canada are within the millennial age grouping, showing us the effect of the industry’s reach to its target market on their preferred medium for media consumption (the internet).

Whether you’re already leading the league in points, or are new to the fantasy world, we’ve compiled this list of the top 10 fantasy football influencers to give you insight on players, educated league projections and updates, along with all things NFL.

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3 Questions About Marketing To Millennials You Should Be Asking But Aren’t


Part 2 Millennials

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking at the landscape of how to reach millennials, it’s important to know the lay of the land. As we discussed in a previous post, it starts with understanding the anatomy of a millennial:

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11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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