gShift Acquires Influencer Marketing Technology Platform InNetwork
Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel
San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, in an all-stock deal. The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.