Category : Press Release

gShift Acquires Influencer Marketing Technology Platform InNetwork

Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel

San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, in an all-stock deal. The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.

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gShift Launches Smart Url to Measure the Value of Content and Influencers

The partnership between InNetwork and gShift allows marketers to connect the dots between tracking influencer campaigns and content measurement. InNetwork is excited to see gShift make a giant leap forward in content performance.

The original press release can be found on gShift’s website.


gShift Logo

Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

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InNetwork Board Chair: Gerry Pond

Gerry Pond

After an interview featuring him in Canadian Business this month, and after being named the inaugural BDC Entrepreneurship Champion in March 2015, it’s about time that we take some time to talk about Gerry Pond, ICT legend, entrepreneurship and community leader, and Chair of InNetwork’s Board of Directors.

As Gerry explains to James Cowan of CB, he grew up in the Information and Communications Technology sector working at NBTel and has learned to recognize the evolution of technology. When it became very clear that social media was going to change the direction of communications, he and his Mariner Partners become founding investors in Radian6, a social media monitoring platform that sold to Salesforce in 2011 for $326 million. Around the same time he sold Q1 Labs, and Internet security firm to IBM for something like $800 million (unconfirmed).

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ArCompany and InNetwork Inc. Announce Strategic Partnership

ArCompany and InNetwork Inc. Announce Strategic Partnership, Combine Social Media Intelligence with Influence Marketing

July 15, 2013 – Influence marketing will be an integral part of the marketing suite for most organizations over the next 18 months, according to a recent study of more than 1,300 brand managers, agencies and PR professionals. However, many businesses lack the resources and expertise to extract real business data from influence marketing campaigns. Announced today, a new strategic partnership between ArCompany and InNetwork Inc. will close that gap.

ArCompanyArCompany is a thought leader in social media who provides strategic services to leading enterprises with an emphasis on social media intelligence, analytics and ROI.  InNetwork Inc. is a cloud-based solution that enables brands and agencies to identify and connect with individually vetted influencers for marketing campaigns, share of voice promotions and product launches.

“Today’s announcement is a natural expansion of the services we provide,” says ArCompany CEO Hessie Jones. “We identify and recommend best-of-breed solutions to best meet our client’s needs based on deliverables and success metrics. InNetwork’s methodology of providing authority-driven influence fits well with that approach.”

In addition to using InNetwork’s solution for client campaigns, ArCompany will help shape the solution for today’s organizational needs.  “One obvious synergy would be delivering deeper business data highlighting real business return and which influencers provided true value for the brand, as well as strategic pre-campaign goal-setting,” adds Craig Rennick, COO of InNetwork Inc. “ArCompany’s experience in this field will enhance the InNetwork solution and deliver a comprehensive offering for our clients.”

InNetworkArCompany’s leadership team includes Danny Brown, a highly respected social media and marketing thought leader, and co-author of the best-selling book Influence Marketing.  “The conversation around influence marketing has matured, and moved from impressions and reach to lead generation, customer acquisition and consumer loyalty,” states Brown. “The partnership between ArCompany and InNetwork will enable brands to successfully utilize this growing business segment to drive actionable insights that deliver real ROI and long-term success.”

About ArCompany: With offices across Canada and the U.S., ArCompany provides data-driven strategies to help organizations turn social media intelligence into business results. Using analysis and insights from best of breed technologies, they enable their clients to leverage the changing business landscape and be drivers of change within their industries.

About InNetwork Inc.: Based in Nova Scotia, Canada, InNetwork Inc. is a cloud-based influence-marketing tool that enables brands and agencies to run highly targeted outreach campaigns. Their human algorithm that vets influencers for authority combined with influencer and audience verified data allows marketers to select and connect directly with the best influencers for their campaign.  This, combined with their on-platform workflow and post-campaign reporting, gives marketers a comprehensive solution to run successful influencer outreach campaigns.

Contact:

Hessie Jones, CEO, ArCompany

h.jones@arcompany.co

www.arcompany.co

1.647.999.2348

 

Craig Rennick, COO, InNetwork Inc.

craig@innetwork.net

www.innetwork.net

1.416.904.8359

 

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InNetwork Takes the Guess Work Out of Social Media Engagement

Innetwork social media engagement toolToronto, June 19, 2013 – InNetwork, a Canadian-based company, is proud to announce the availability of its influencer network for marketers, agencies and brands. The first of its kind, this cost-effective platform provides marketers with a complete solution that drives measurable social media outreach campaigns. Currently available in Canada only, the company will expand its offering into the United States in September 2013.

“Our platform puts marketers in control of making meaningful connections with relevant, verified social media influencers who ultimately shape consumers’ opinions,” says Chris Keevill, CEO, InNetwork. “Successful outreach happens when brands engage with an online influencer whose following is considered to be the target demographic for their products or services. This ability to qualify an influencer’s target audience was the missing element that inspired the development of our software.”

Today, agencies and marketers are at the mercy of time-intensive Google searches and other disparate tools to create their databases. InNetwork uses a myriad of tools to conduct the search, approve and score every influencer in their network. And, for the first time in the industry, InNetwork’s unique “human algorithm” means InNetwork representatives manually vet influencers to ensure the quality of their database.

Key features of the InNetwork platform also include:

  • A one-stop shop to manage a social media outreach campaign;
  • Proven search capabilities that eliminates research time by matching brands with the best influencers based on the desired target audience;
  • The ability to search for influencers based on the demographics of the audiences who follow them, i.e. finding an influencer whose audience consists of 18-24 year old males who like sports and food;
  • Immediate access to an influencer’s desired terms for compensation (if required). Marketers determine the influencer’s compensation – paid or non-cash;
  • Detailed reports summarizing a campaign’s impact and results.

The software was designed based on the input from social media marketers and PR professionals.  Leading global public relations agency FleishmanHillard was among the companies who participated in the beta testing period.

“As leaders in the social media space we are interested in helping our clients drive business results by creating engaging strategies that leverage social media influencers. Today, most agencies spend too much time and money in the upfront trying to identify the online influencers,” says Jennifer Shah, Senior Vice President, Digital Integration, FleishmanHillard.  “With InNetwork, we gain richer and more in-depth insights into audience data, allowing us to confidently identify and engage the influencers that actually reach the target audience. This ensures we’re delivering the very best results on behalf of our clients.”

Pricing Information:

As a cloud-based program, marketers pay a monthly license fee to run an unlimited number of campaigns with full access to the InNetwork platform.

Site License Beta Pricing (In effect until January 1, 2014):

Agency Site License (multiple clients/brands)  – $499 per Mos. – Up to 5 users

Client Direct (single client/brand) – $249 per Mos. – Up to 3 users

About InNetwork

InNetwork, is an influencer network for marketers and was developed to provide marketers with a complete solution for running social media outreach campaigns and driving measurable results.  The company’s Chairman, Gerry Pond, is one of Canada’s leading angel investors and the former CEO and chairman of Radian6 and Q1 labs.  For information go to: http://innetwork.net/

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For more information, please contact:

Jacob Porpossian

FleishmanHillard

Jacob.porpossian@fleishman.ca

416-645-8180

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