Category : Influencer Marketing

The Anatomy of a Social Media Influencer

social media influencer

Fit can be everything.

The right shoe, the right house, the right lifestyle. Finding what fits and how it can work for you can mean the difference between failure and success. This life principle also happens to be one of the key components to influencer marketing.

Finding who will work for your brand and fit into your guidelines and expectations is an art that anyone can learn. All you have to know is what to look for and how to see it.

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The Powerful Role of Social Media in the Canadian Election

Canadian election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts the last month to try to clinch onto any voters who are still unsure on who to vote for.

But unlike most previous elections, social media has played a large role in this year’s campaigns, for both the candidates and voters.

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Top 10 Fantasy Football Influencers to Follow

Football influencers

Well folks, it’s that time of year again. We are five Sundays deep and the NFL season is officially upon us with its highly anticipated imaginary friend… Fantasy Football.

202 million viewers in 2014 tuned in on Sunday nights to watch their favourite teams go head to head on the astroturf. Of this number, 56.8 million people are participating in the fantasy aspect of the sport.

Fantasy sports are a multibillion dollar online industry, with professional football being at the epicenter of it all. A whopping 30% of fantasy sports players here in Canada are within the millennial age grouping, showing us the effect of the industry’s reach to its target market on their preferred medium for media consumption (the internet).

Whether you’re already leading the league in points, or are new to the fantasy world, we’ve compiled this list of the top 10 fantasy football influencers to give you insight on players, educated league projections and updates, along with all things NFL.

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3 Questions About Marketing To Millennials You Should Be Asking But Aren’t


Part 2 Millennials

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking at the landscape of how to reach millennials, it’s important to know the lay of the land. As we discussed in a previous post, it starts with understanding the anatomy of a millennial:

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gShift Launches Smart Url to Measure the Value of Content and Influencers

The partnership between InNetwork and gShift allows marketers to connect the dots between tracking influencer campaigns and content measurement. InNetwork is excited to see gShift make a giant leap forward in content performance.

The original press release can be found on gShift’s website.


gShift Logo

Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

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