Category : In The News

Web Presence Analytics & Influencer Marketing – Better Together

This article was originally posted on gShift’s Website.

At gShift, we work closely with brand digital marketers and digital marketing agencies, to provide them the comprehensive insight they need to effectively manage their SEO, content and social web presence. It has always been our passion to create forward-thinking technology; to answer the questions marketers are just beginning to ask.

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gShift Acquires Influencer Marketing Technology Platform InNetwork

Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel

San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, in an all-stock deal. The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.

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The Powerful Role of Social Media in the Canadian Election

Canadian election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts the last month to try to clinch onto any voters who are still unsure on who to vote for.

But unlike most previous elections, social media has played a large role in this year’s campaigns, for both the candidates and voters.

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gShift Launches Smart Url to Measure the Value of Content and Influencers

The partnership between InNetwork and gShift allows marketers to connect the dots between tracking influencer campaigns and content measurement. InNetwork is excited to see gShift make a giant leap forward in content performance.

The original press release can be found on gShift’s website.


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Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

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Troll Goes Viral – Puts (a) Target on His Own Back

Target Troll (3)

Mike Melgaard has taken the obnoxious art of Trolling to a brand new level. Posing as Target’s Ask ForHelp page on Facebook, Melgaard has received hundreds of outcries from angry customers across the US as a result of the store’s new Gender-Neutral Policy.

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