The partnership between InNetwork and gShift allows marketers to connect the dots between tracking influencer campaigns and content measurement. InNetwork is excited to see gShift make a giant leap forward in content performance.
The original press release can be found on gShift’s website.
Launches kontextURLs to analyze audience engagement from discovery through conversion
CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.