Category : Content Marketing

The Anatomy of a Social Media Influencer

social media influencer

Fit can be everything.

The right shoe, the right house, the right lifestyle. Finding what fits and how it can work for you can mean the difference between failure and success. This life principle also happens to be one of the key components to influencer marketing.

Finding who will work for your brand and fit into your guidelines and expectations is an art that anyone can learn. All you have to know is what to look for and how to see it.

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Top 10 Fantasy Football Influencers to Follow

Football influencers

Well folks, it’s that time of year again. We are five Sundays deep and the NFL season is officially upon us with its highly anticipated imaginary friend… Fantasy Football.

202 million viewers in 2014 tuned in on Sunday nights to watch their favourite teams go head to head on the astroturf. Of this number, 56.8 million people are participating in the fantasy aspect of the sport.

Fantasy sports are a multibillion dollar online industry, with professional football being at the epicenter of it all. A whopping 30% of fantasy sports players here in Canada are within the millennial age grouping, showing us the effect of the industry’s reach to its target market on their preferred medium for media consumption (the internet).

Whether you’re already leading the league in points, or are new to the fantasy world, we’ve compiled this list of the top 10 fantasy football influencers to give you insight on players, educated league projections and updates, along with all things NFL.

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11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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4 Proven Approaches to Effective Viral Marketing

Proven Viral Approaches

Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral, it could look like mine.

Taking us back to reality, marketing campaigns that go viral are not easy to come by. If you find yourself savvy enough to be part of a successful one, you’ve either lucked into something new or you’ve managed to learn from your surroundings and replicate what’s proven to work.

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3 Reasons Why Influencers Can Boost Your Content Marketing

In Boost Content

In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to know the best way to have a perfect game. But you can know the best ways to utilize your pieces…

Most of us know the common marketing jargon: Content is King. Content marketing plays a vital role in today’s marketing world, but it’s not the answer by itself. According to the Content Marketing Institute, 77 percent of B2C marketers claim to use content marketing, but only 37 percent of these marketers find it effective. The missing piece to ensuring success with content marketing is the use of influencers.

Content may be king, but influence is power! [Tweet this]

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