Category : Community Management

11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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4 Proven Approaches to Effective Viral Marketing

Proven Viral Approaches

Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral, it could look like mine.

Taking us back to reality, marketing campaigns that go viral are not easy to come by. If you find yourself savvy enough to be part of a successful one, you’ve either lucked into something new or you’ve managed to learn from your surroundings and replicate what’s proven to work.

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Troll Goes Viral – Puts (a) Target on His Own Back

Target Troll (3)

Mike Melgaard has taken the obnoxious art of Trolling to a brand new level. Posing as Target’s Ask ForHelp page on Facebook, Melgaard has received hundreds of outcries from angry customers across the US as a result of the store’s new Gender-Neutral Policy.

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4 Reasons for Small Businesses to Use Influencers

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Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have been…

We have yet to perfect our DeLorean time machines so all of these lucrative opportunities have unfortunately fallen by the wayside for most of us. As they say, hindsight is 20/20, and we don’t want you to miss out again by not engaging in influencer marketing for your campaigns.

There is a misperception that influencer marketing is only for larger brands, but this couldn’t be further from the truth. Regardless of a business’ size or industry, influencer marketing can have a powerful impact thanks to social media. With companies like Vine, Snapchat, Pinterest, and Instagram all being less than six years old, overpaying for marketing is now avoidable.

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Fall in Love with the New Social Contract

-POP

Have any plans this Valentine’s Day? We’re not just asking because we’d like you to be our Valentine (which we would), but because we’re curious how you got your date ideas. Perhaps you googled “best valentine’s day date…”, or maybe you polled your friends on Facebook, or checked out Pinterest, or checked in with your favourite Youtuber. The point is that you probably sought out someone’s advice or opinion. Someone that you trust.

If you read our last blog post then you know that we’ve been exploring how difficult it is for marketers to reach “the jaded consumer”, and we didn’t hold back. We blamed you, yes you, the marketers who are talking at their consumers instead of to them. Well, with Valentine’s Day around the corner, we wanted to help you, help us, bring back the love with a new social contract.

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