Category : Best Practices

How To Find the Right Influencers and Connect with Them

identify and engage influencers
We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s next in the influencer marketing cycle?

Identifying and engaging influencers.

Might seem like an easy task but finding the right influencers might be like trying to find a needle in a haystack. How do you really know who the best influencer is for your brand? And what does your perfect pitch look like in scoring these influencers?

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Measuring Influencer Marketing with gShift

Analysts report that up to 90% of a prospect’s journey happens off-site, in what we refer to as the Dark Funnel. Influencer marketing is becoming a critical component of a brand’s marketing mix to help steer this off-site conversations. But, until now, it’s been difficult to measure influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.

Take a look at how gShift can provide you with insight on content optimization and the Dark Funnel. The resulting data shows true engagement on your on-site and off-site content.

 

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Web Presence Analytics & Influencer Marketing – Better Together

This article was originally posted on gShift’s Website.

At gShift, we work closely with brand digital marketers and digital marketing agencies, to provide them the comprehensive insight they need to effectively manage their SEO, content and social web presence. It has always been our passion to create forward-thinking technology; to answer the questions marketers are just beginning to ask.

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11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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4 Proven Approaches to Effective Viral Marketing

Proven Viral Approaches

Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral, it could look like mine.

Taking us back to reality, marketing campaigns that go viral are not easy to come by. If you find yourself savvy enough to be part of a successful one, you’ve either lucked into something new or you’ve managed to learn from your surroundings and replicate what’s proven to work.

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