4 Proven Approaches to Effective Viral Marketing

Proven Viral Approaches

Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral, it could look like mine.

Taking us back to reality, marketing campaigns that go viral are not easy to come by. If you find yourself savvy enough to be part of a successful one, you’ve either lucked into something new or you’ve managed to learn from your surroundings and replicate what’s proven to work.

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Millennials: What Every Marketer Should Know


Tweet. Pin. Snap. Meme. Hashtag. Selfie. Follow

While we were watching Friends, drinking Pepsi Blue, and texting in T9 on our Motorola Razrs, these words were nearly non-existent. Hard to believe, right?

A lot has changed since then, including the large increase in spending power of the 15-38 age group, referred to as the Millennials. And by large, I’m referring to buyer power valued at over $3 trillion. Starting in 2017, the Millennials are collectively expected to spend more than $200 billion annually and $10 trillion in their lifetimes. Millennials are also considered to be extremely influential to the buying practices of older generations.

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Troll Goes Viral – Puts (a) Target on His Own Back

Target Troll (3)

Mike Melgaard has taken the obnoxious art of Trolling to a brand new level. Posing as Target’s Ask ForHelp page on Facebook, Melgaard has received hundreds of outcries from angry customers across the US as a result of the store’s new Gender-Neutral Policy.

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3 Reasons Why Influencers Can Boost Your Content Marketing

In Boost Content

In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to know the best way to have a perfect game. But you can know the best ways to utilize your pieces…

Most of us know the common marketing jargon: Content is King. Content marketing plays a vital role in today’s marketing world, but it’s not the answer by itself. According to the Content Marketing Institute, 77 percent of B2C marketers claim to use content marketing, but only 37 percent of these marketers find it effective. The missing piece to ensuring success with content marketing is the use of influencers.

Content may be king, but influence is power! [Tweet this]

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How to: Influencer Marketing Guidelines for Pharma

pharma marketingThe Pharma industry has been working with new and different marketing styles since its inception, testing the limits and finding out what works. Known for their use of Pharmaceutical reps and TV advertising, they now enter the new age of “influencer marketing.”

As a highly regulated industry, Pharma has many more rules than most industries when it comes to marketing. For other industries, a brand chooses an influencer who has a substantial and authentic following, complements the brand’s identity, and also has a desired audience demographic that the brand aims to reach. With Pharma, that becomes more complicated.

Recently, Kim Kardashian spoke out about her morning sickness by featuring a brand name drug to treat the common pregnancy side-effect on her Instagram account. The post immediately received negative responses leaving the marketing world with many questions on approaching influencer marketing.

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