3 Questions About Marketing To Millennials You Should Be Asking But Aren’t


Part 2 Millennials

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking at the landscape of how to reach millennials, it’s important to know the lay of the land. As we discussed in a previous post, it starts with understanding the anatomy of a millennial:

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gShift Launches Smart Url to Measure the Value of Content and Influencers

The partnership between InNetwork and gShift allows marketers to connect the dots between tracking influencer campaigns and content measurement. InNetwork is excited to see gShift make a giant leap forward in content performance.

The original press release can be found on gShift’s website.


gShift Logo

Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

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Unlock the Success of Influencer Marketing Through the 4 ‘A’s

influencer marketing 4as

Earth is flat and exists at the centre of our Galaxy…

If someone taught you this in school hundreds of years ago, no one would bat an eye. However, if this was taught today, our smartphones would prove them wrong before the chalk hit the floor.

The four ‘P’s of the Marketing Mix (Product, Price, Promotion, Place) is one of the oldest marketing theories still enforced. It hasn’t faded from our textbooks and acts as the foundation for many marketing plans. Is it wrong? Not necessarily. Is it due to be updated? Absolutely.

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11 Step Guide: How to Become a Content Superhero

Content Superhero (1)

“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”    Batman Begins

I wasn’t raised on superhero comics, but I was raised on content. Commercials between Saturday morning cartoons and ads on bus stops were always interesting to me. Now, as digital content is taking the world by storm, I find it hard to see through the darkness of poor content to find what’s worth paying attention to. I’m sure many of you have noticed the same thing.

The bloggers, vloggers, and social media ‘gurus’ of today are a very different society of influencers compared to what many of us were exposed to only a few years ago. But there is still hope beyond posting a filtered picture of the sandwich you’re having for lunch… There are still content heroes amongst us! And you can become one. You don’t even need to get bitten by a radioactive spider.

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3 Reasons Why Pharma Should Utilize Influencer Marketing

pharma influencer marketing

Influencer marketing has raised a red flag with pharma after Kim Kardashian’s post when the morning sickness medication she endorsed, Diclegis, got the FDA’s attention. Internal buy-in may be difficult to gain after this incident but when approached carefully, influencer marketing can be a powerful opportunity to reach pharma’s customers.

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