How To Find the Right Influencers and Connect with Them

identify and engage influencers
We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s next in the influencer marketing cycle?

Identifying and engaging influencers.

Might seem like an easy task but finding the right influencers might be like trying to find a needle in a haystack. How do you really know who the best influencer is for your brand? And what does your perfect pitch look like in scoring these influencers?

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How To Set Up An Influencer Marketing Campaign

influencer marketing
Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions and guide our purchasing decisions.

Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.

If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.

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Measuring Influencer Marketing with gShift

Analysts report that up to 90% of a prospect’s journey happens off-site, in what we refer to as the Dark Funnel. Influencer marketing is becoming a critical component of a brand’s marketing mix to help steer this off-site conversations. But, until now, it’s been difficult to measure influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.

Take a look at how gShift can provide you with insight on content optimization and the Dark Funnel. The resulting data shows true engagement on your on-site and off-site content.

 

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Web Presence Analytics & Influencer Marketing – Better Together

This article was originally posted on gShift’s Website.

At gShift, we work closely with brand digital marketers and digital marketing agencies, to provide them the comprehensive insight they need to effectively manage their SEO, content and social web presence. It has always been our passion to create forward-thinking technology; to answer the questions marketers are just beginning to ask.

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gShift Acquires Influencer Marketing Technology Platform InNetwork

Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel

San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, in an all-stock deal. The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.

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