What would Don do?
The world of marketing is changing. Proper execution of an influencer campaign is as important today as branding, print advertisements, and the afternoon buzz were in the Mad Men era. An influencer campaign involving customer-to-customer relationships generates more than twice the conversions of paid advertisements. But, it only takes one overlooked aspect to flop your entire campaign.
Take note of these 8 tips to ensure success when executing an influencer campaign. And approach this ground-breaking style of marketing the way Don Draper handles a jaw-dropping presentation, very carefully.