Category : Best Practices

Millennials: What Every Marketer Should Know


Tweet. Pin. Snap. Meme. Hashtag. Selfie. Follow

While we were watching Friends, drinking Pepsi Blue, and texting in T9 on our Motorola Razrs, these words were nearly non-existent. Hard to believe, right?

A lot has changed since then, including the large increase in spending power of the 15-38 age group, referred to as the Millennials. And by large, I’m referring to buyer power valued at over $3 trillion. Starting in 2017, the Millennials are collectively expected to spend more than $200 billion annually and $10 trillion in their lifetimes. Millennials are also considered to be extremely influential to the buying practices of older generations.

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3 Reasons Why Influencers Can Boost Your Content Marketing

In Boost Content

In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to know the best way to have a perfect game. But you can know the best ways to utilize your pieces…

Most of us know the common marketing jargon: Content is King. Content marketing plays a vital role in today’s marketing world, but it’s not the answer by itself. According to the Content Marketing Institute, 77 percent of B2C marketers claim to use content marketing, but only 37 percent of these marketers find it effective. The missing piece to ensuring success with content marketing is the use of influencers.

Content may be king, but influence is power! [Tweet this]

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How to: Influencer Marketing Guidelines for Pharma

pharma marketingThe Pharma industry has been working with new and different marketing styles since its inception, testing the limits and finding out what works. Known for their use of Pharmaceutical reps and TV advertising, they now enter the new age of “influencer marketing.”

As a highly regulated industry, Pharma has many more rules than most industries when it comes to marketing. For other industries, a brand chooses an influencer who has a substantial and authentic following, complements the brand’s identity, and also has a desired audience demographic that the brand aims to reach. With Pharma, that becomes more complicated.

Recently, Kim Kardashian spoke out about her morning sickness by featuring a brand name drug to treat the common pregnancy side-effect on her Instagram account. The post immediately received negative responses leaving the marketing world with many questions on approaching influencer marketing.

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4 Reasons for Small Businesses to Use Influencers


Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have been…

We have yet to perfect our DeLorean time machines so all of these lucrative opportunities have unfortunately fallen by the wayside for most of us. As they say, hindsight is 20/20, and we don’t want you to miss out again by not engaging in influencer marketing for your campaigns.

There is a misperception that influencer marketing is only for larger brands, but this couldn’t be further from the truth. Regardless of a business’ size or industry, influencer marketing can have a powerful impact thanks to social media. With companies like Vine, Snapchat, Pinterest, and Instagram all being less than six years old, overpaying for marketing is now avoidable.

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6 Questions on Influencer Marketing Campaigns You’re Afraid to Ask


influencer marketing campaigns

Influencer marketing campaigns have become a common element in the marketing mix and strategy of many of the world’s top agencies and brands. There is tremendous value in partnering with influencers, brand advocates and subject matter experts that are trusted and recognized by their peers. Over the past year, I’ve had hundreds of conversations on the subject. I have heard many of the same great questions, from the seasoned marketer to those just starting out.

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