Let’s face it – moms are superheroes. They’re doctors, counselors, chauffeurs, chefs, cheerleaders and teachers. Add blogger to that talent list and we’ve got ourselves an indestructible influencer for outreach campaigns.
And there are not just a handful of them. Nope. Mom bloggers make up a massive army of 4.2 million. No wonder brands are bending over backwards to work with them.
Let’s take a look at how @Pampers, @VitaCocoKids and @Vitamix tapped into the mom market within the past few months.
Not every giveaway on mom blogs has to do with Disney, formula or strollers – parents can get lucky too! Vitamix has teamed up with Hollie Schultz from Baby Gizmo for one of their outreach campaigns to give readers the chance to win a Vitamix z5200. If you aren’t familiar with this gadget, it is basically a blender – but on steroids. It’s got some serious power. Entry of this giveaway was easy; you just had to share in the comments what you would make with it. Too bad the winner has already been chosen!
Vita Coco Kids Giveaway
Hydrating your kids can be a challenge in itself. Add the summer heat to the mix and you’re willing to give them just about anything if it means they’re getting some nutrients. Vita Coco has launched a new kid’s line, without the high sugar content that comes along with most children beverages. A few bloggers, including Marino Bambinos, teamed up with the brand to give readers a chance to try out this new drink. Submitting a comment on the reviewed blog post would leave you eligible to win this giveaway.
Pampers’ Share Your Love, Sleep & Play
You can’t help but smile at babies; they have that special power on us. Whether your baby is sleeping, playing or just capturing your heart, Pampers wanted you to share these special moments. Pamper’s outreach campaign, Love, Sleep, & Play, can be seen promoted across many blogs, including Jenny Martin from Southern Savers. Sharing your photos gave you the chance to be featured across Pamper’s social platforms and at the brand’s celebration event in NYC.
Keep the outreach campaign examples coming by tweeting at @InNetworkInc. We love hearing from you!
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