Author Archives: innetworknet

innetworknet
The InNetwork Influence Marketplace empowers you to find trusted social media influencers that can deliver your brand message to your defined target audience, with easy to use tools.

The Anatomy of a Social Media Influencer

social media influencer

Fit can be everything.

The right shoe, the right house, the right lifestyle. Finding what fits and how it can work for you can mean the difference between failure and success. This life principle also happens to be one of the key components to influencer marketing.

Finding who will work for your brand and fit into your guidelines and expectations is an art that anyone can learn. All you have to know is what to look for and how to see it.

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The Powerful Role of Social Media in the Canadian Election

Canadian election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts the last month to try to clinch onto any voters who are still unsure on who to vote for.

But unlike most previous elections, social media has played a large role in this year’s campaigns, for both the candidates and voters.

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Top 10 Fantasy Football Influencers to Follow

Football influencers

Well folks, it’s that time of year again. We are five Sundays deep and the NFL season is officially upon us with its highly anticipated imaginary friend… Fantasy Football.

202 million viewers in 2014 tuned in on Sunday nights to watch their favourite teams go head to head on the astroturf. Of this number, 56.8 million people are participating in the fantasy aspect of the sport.

Fantasy sports are a multibillion dollar online industry, with professional football being at the epicenter of it all. A whopping 30% of fantasy sports players here in Canada are within the millennial age grouping, showing us the effect of the industry’s reach to its target market on their preferred medium for media consumption (the internet).

Whether you’re already leading the league in points, or are new to the fantasy world, we’ve compiled this list of the top 10 fantasy football influencers to give you insight on players, educated league projections and updates, along with all things NFL.

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3 Questions About Marketing To Millennials You Should Be Asking But Aren’t


Part 2 Millennials

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking at the landscape of how to reach millennials, it’s important to know the lay of the land. As we discussed in a previous post, it starts with understanding the anatomy of a millennial:

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Unlock the Success of Influencer Marketing Through the 4 ‘A’s

influencer marketing 4as

Earth is flat and exists at the centre of our Galaxy…

If someone taught you this in school hundreds of years ago, no one would bat an eye. However, if this was taught today, our smartphones would prove them wrong before the chalk hit the floor.

The four ‘P’s of the Marketing Mix (Product, Price, Promotion, Place) is one of the oldest marketing theories still enforced. It hasn’t faded from our textbooks and acts as the foundation for many marketing plans. Is it wrong? Not necessarily. Is it due to be updated? Absolutely.

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