Category : Authenticity

The Anatomy of a Social Media Influencer

social media influencer

Fit can be everything.

The right shoe, the right house, the right lifestyle. Finding what fits and how it can work for you can mean the difference between failure and success. This life principle also happens to be one of the key components to influencer marketing.

Finding who will work for your brand and fit into your guidelines and expectations is an art that anyone can learn. All you have to know is what to look for and how to see it.

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Millennials: What Every Marketer Should Know


Tweet. Pin. Snap. Meme. Hashtag. Selfie. Follow

While we were watching Friends, drinking Pepsi Blue, and texting in T9 on our Motorola Razrs, these words were nearly non-existent. Hard to believe, right?

A lot has changed since then, including the large increase in spending power of the 15-38 age group, referred to as the Millennials. And by large, I’m referring to buyer power valued at over $3 trillion. Starting in 2017, the Millennials are collectively expected to spend more than $200 billion annually and $10 trillion in their lifetimes. Millennials are also considered to be extremely influential to the buying practices of older generations.

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Influencer Marketing’s Catch 22: Authenticity

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Authenticity is not just an influencer marketing buzzword, it’s the golden rule [tweet this]. Influencer’s whose popularity was built on their passions strive to keep their credibility and authenticity as they start to monetize their channels. Much like as Twitter, Instagram and Snapchat try to maintain balance and integrity while monetizing their platforms, influencers and consumers struggle too with this internal debate. Talk to any influencer who has made it big (my favourite example is Jerome Jarre)  about their early days and how tempting it can be to follow the pay check as big brands dangle large compensation budgets in front of them.

Why Content Marketers Look to Influencers

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