Measuring Influencer Marketing with gShift

Analysts report that up to 90% of a prospect’s journey happens off-site, in what we refer to as the Dark Funnel. Influencer marketing is becoming a critical component of a brand’s marketing mix to help steer this off-site conversations. But, until now, it’s been difficult to measure influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.

Take a look at how gShift can provide you with insight on content optimization and the Dark Funnel. The resulting data shows true engagement on your on-site and off-site content.

 

Leah Murray

Leah is the Marketing Manager here at InNetwork and is passionate about building best-in-class marketing strategies. When she isn’t busy researching new social media trends, you can usually find her browsing through Pinterest to plan her next backpacking trip or cooking up a new meal.

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