Are you a blogger who has worked with brands in the past and are looking for a more meaningful relationship?
Working as a connection between Marketers and Outreach Partners (Bloggers or Influencers), I see both sides of the relationship to produce an Outreach Marketing campaign. While there is always campaign-specific items and this is definitely a 2-way street – I wanted to share with you some of the most basic things that my team and I notice that may be keeping you from long-term deals with brands or being invited back for a second campaign.
These 5 Tips may seem extremely basic, but it’s the little things that make you stick out – good or bad.
1. Read The Brief
This seems like a no brainer, but in a world of being inundated with information, briefs aren’t fully read. The most common negative feedback I get from clients is that the Outreach Partners didn’t complete the deliverables from the brief. If you are doing a post, it means that you have agreed to terms of some kind. We encourage our clients to list deliverables in point form to make it very clear what is expected. I’m not talking anything too demanding here – a call to action, a shortened link to include, what hashtags to use, any pertinent campaign info, etc. While we advocate for Outreach Partners to have creative license, including these items are the basics that the Brand requires. They are likely doing some measurement – if these aren’t included, they lose their ability to measure the effectiveness of the campaign – this makes it hard to prove that working with Outreach Partners is worthwhile in the future.
2. Response Time
Blogging or running your social site may be something you do in addition to your full time job. I get this – most Outreach Partners operate this way. You get busy, the inbox piles up, any number of things pull you away – however, the Brand is waiting for a response. They have a deadline and if you don’t communicate with them in a timely manner, they will likely move on. We’ve seen it so many times – we get a positive response from an Outreach Partner who is excited to participate in a project, then when we try to engage them to get the ball rolling – nothing for days! Check your emails daily – respond as soon as possible – this makes the process smooth and easy for you and the brand to proceed. They will remember tis next time.
3. Schedule a Call
While this is not a requirement, when you have an actual conversation with the brand, you build a stronger relationship. The brand gets a better sense of who you are, and you’re able to dive a little deeper into what they are looking for. This can also ensure that the content and brand match your blog and your audience. We’ve seen briefs completely change because of one phone call. A lot of the time, brands are new to Outreach Marketing, it’s nice to get human feedback and they tend to listen to your opinion or suggestions – you are the expert after all.
4. Make it Your Own
It is so often that we come across awesome bloggers – very creative and fun, with great content. We work with them on a project, send the brief, post goes live and BAM! The Creativity is Gone! It’s like the blogger was so caught up in the ‘sponsored post’ aspect of the deal that they forgot who they are and why the brand wanted to work with them. While there are deliverables to be met, you were chosen for your writing style and who you are. Write the post as if it’s yours and sprinkle it with deliverables. Take your own angle… own it!
Read over your post before it goes live. This is good practice and I’m sure that most of you do. Paying close attention to detail is an asset in any Outreach Partner. Normally, if a post goes live with spelling errors – our clients will ask us to point them out to the blogger. This is one of our most dreaded rolls – we hate being nit picky. If you just take a few minutes to double check your work, then you won’t receive these annoying messages and everyone is happy.
Like I mentioned, this is a two-way street – brands can be difficult too. Nobody is perfect! If you do your best to be easy to work with and you’ve formed a relationship with them, they’ll definitely be knocking on your door again!
Do you have any more suggestions to add? Let me know in the comments below!
Looking for more tips? Check out “6 Easy Tips to Write Better Blog Posts”