Influencer Outreach Live from 2014 World Cup
If you have been following the Budweiser campaign (last 2 posts), you’ll know we sent some very happy lads (ahem..influencers) off to Brazil for a match at the FIFA World Cup (for a little outreach marketing) courtesy of our friends @Budweiser.
The task was very difficult as you can imagine – document the fan experience of the World Cup (ahem – go to a match, join the celebrations, enjoy the refreshments and snap pics for Instagram. Very tedious work as you can imagine.)
We’ve talked before about the right mix – how to choose the right influencers, brief them properly and then just let the magic happen. And that’s just what we did. The rest was up to these two Super Fans to do what just comes naturally to them.
GRMDaily (28,182 followers on Instagram) – UK’s home of Urban Entertainment gave them a shout out with the hashtag #HardWorkPaysOff. It sure does!
Here are just a few of their posts.
Rubbing shoulders with some celebs. Recognize the dude in the corner? Well maybe you would if he gave you some I.D.
Enjoying the digs and just a little refreshment at the Budweiser Hotel!
Meeting some legends…
Going to a match.
And of course joining the party…
All in all some great content for the @BudweiserFC Twitter channel and the new @Budweiser instagram and a great time for our influencers who shared a lot more of their experience – not bad for a day’s work.