InNetwork Takes the Guess Work Out of Social Media Engagement
Toronto, June 19, 2013 – InNetwork, a Canadian-based company, is proud to announce the availability of its influencer network for marketers, agencies and brands. The first of its kind, this cost-effective platform provides marketers with a complete solution that drives measurable social media outreach campaigns. Currently available in Canada only, the company will expand its offering into the United States in September 2013.
“Our platform puts marketers in control of making meaningful connections with relevant, verified social media influencers who ultimately shape consumers’ opinions,” says Chris Keevill, CEO, InNetwork. “Successful outreach happens when brands engage with an online influencer whose following is considered to be the target demographic for their products or services. This ability to qualify an influencer’s target audience was the missing element that inspired the development of our software.”
Today, agencies and marketers are at the mercy of time-intensive Google searches and other disparate tools to create their databases. InNetwork uses a myriad of tools to conduct the search, approve and score every influencer in their network. And, for the first time in the industry, InNetwork’s unique “human algorithm” means InNetwork representatives manually vet influencers to ensure the quality of their database.
Key features of the InNetwork platform also include:
- A one-stop shop to manage a social media outreach campaign;
- Proven search capabilities that eliminates research time by matching brands with the best influencers based on the desired target audience;
- The ability to search for influencers based on the demographics of the audiences who follow them, i.e. finding an influencer whose audience consists of 18-24 year old males who like sports and food;
- Immediate access to an influencer’s desired terms for compensation (if required). Marketers determine the influencer’s compensation – paid or non-cash;
- Detailed reports summarizing a campaign’s impact and results.
The software was designed based on the input from social media marketers and PR professionals. Leading global public relations agency FleishmanHillard was among the companies who participated in the beta testing period.
“As leaders in the social media space we are interested in helping our clients drive business results by creating engaging strategies that leverage social media influencers. Today, most agencies spend too much time and money in the upfront trying to identify the online influencers,” says Jennifer Shah, Senior Vice President, Digital Integration, FleishmanHillard. “With InNetwork, we gain richer and more in-depth insights into audience data, allowing us to confidently identify and engage the influencers that actually reach the target audience. This ensures we’re delivering the very best results on behalf of our clients.”
As a cloud-based program, marketers pay a monthly license fee to run an unlimited number of campaigns with full access to the InNetwork platform.
Site License Beta Pricing (In effect until January 1, 2014):
Agency Site License (multiple clients/brands) – $499 per Mos. – Up to 5 users
Client Direct (single client/brand) – $249 per Mos. – Up to 3 users
InNetwork, is an influencer network for marketers and was developed to provide marketers with a complete solution for running social media outreach campaigns and driving measurable results. The company’s Chairman, Gerry Pond, is one of Canada’s leading angel investors and the former CEO and chairman of Radian6 and Q1 labs. For information go to: http://innetwork.net/
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